Build Your Business With Twitter
Of all the “big” social networking sites, Twitter is perhaps the least well understood by non-users.
In a nutshell, it is a place where you can send out broadcast text messages.
These short texts, called Tweets, are limited to 140 characters each. Whenever you send one, it will be received by everyone who has signed up to “follow” you. That is, those who have explicitly opted in to receive the tweets you send out.
The big tradeoff
It can take a great deal of time and effort to build a following on Twitter. Also, almost no one gets fans to follow them without some form of reciprocation.
For individuals, that reciprocation most often comes in the form of “I’ll follow you if you follow me”. For celebrities, it’s a matter of remaining famous and entertaining. For businesses, your best bet is to be useful.
Twitter isn’t for everyone… or is it?
Almost every business has some kind of useful or interesting information it could share with past and potential future customers.
For example, if you run a restaurant you might tweet your daily specials. A psychologist might tweet daily inspiration, de-stressing exercises and the like. A tow truck company could tweet car care and road safety tips. A stationery store could tweet instructions for making paper airplanes, origami sculptures and paperclip monsters.
The only limit is your imagination!
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