Managing your ad campaigns
Google’s AdWords interface provides a myriad of reporting services to tell you how your ads are doing. This makes it easy to test different ads against one another and learn what is most effective for your business.
You can have many different ad campaigns and many ads within a given campaign. You can also pause and restart either individual ads or whole campaigns in real-time.
You can even do research to estimate the relative popularity of keywords and search terms you are considering. This can give you an idea of how much competition you will face when bidding on a given term.
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