Making the most of Google AdWords

If you’ve thought for five seconds about advertising online, you’ve no doubt considered Google AdWords.

AdWords is, by far, the largest of the online advertising services. In case you’re not familiar with how it works, here is the thumbnail breakdown:

                        • Come up with a list of words and phrases that pertain to your line of business
                        • Write one or more ads attracting and directing people to your website
                        • Bid in a closed auction for how much you are willing to pay to have your ads displayed to anyone who searches for one of your terms in Google

That’s the basics of it.

Why do they make it seem so complex?

Naturally it’s not entirely as simple as I’ve outlined above.

For instance, there is a bit of alchemy involved in selecting good search terms. Pick one that’s too broad and there’s too much competition; bidding can get expensive. On the other hand, if you pick too narrowly no one may ever search for your terms; meaning no one will see your ads.


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