How much does it cost?
Theoretically, there is no minimum bid for ads on Google. Of course they will “suggest” a bid amount and even warn you if you bid a lower amount, but none of that is binding on you. The only consequence of lowballing your bids is that fewer people may see your ads.
The cost per impression rate ranges from a low of $0.01 per thousand views to as high as you are willing to pay. As a rule, it rarely goes above $1.00 per thousand.
Additionally, you can set a cap on the grand total amount you are willing to pay each month or even the total for each campaign within your overall advertising account.
Google accepts no responsibility for whether or not your ads actually work. They get paid simply for presenting them. It’s up to you to make them effective.
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