I am sometimes asked about my “elevator pitch”.
I’m sure everyone knows what an elevator pitch is but, just in case, it’s your 30 second canned presentation of who you are and what you do. The theory being if you were on an elevator and someone asked you, you could fully answer them before the ride was over.
I have a great deal of disdain for corporate gobbledygook and that’s precisely how it seems to me when people ask about my elevator pitch. However I have to admit the value in being able to concisely communicate who you are and what you have to offer.
When in a group, such as at a conference, as we go around the room introducing ourselves, I always stand. Often I’m the only one who does. I believe in projecting and in how you present yourself and I just feel more powerful and confident when I stand. I project more.
So the first part of my elevator pitch is all body language; I stand. This is especially powerful when everyone else is sitting. Less so at a networking mixer where most of the people are standing at the bar or mingling. I also speak loudly and enunciate clearly. Everyone can easily hear and understand what I am saying.
I avoid buzzwords. Again, I have a disdain for them so I won’t use them.
If I were standing in front of you and giving my elevator pitch right now, it would go something like this:
I am a copywriter and marketer who helps “green” businesses make sales, spread their message and educate customers. In short, I help them make the world a cleaner place.
How’s that for concise and to-the-point?