There is an old joke whose punchline goes “I don’t need to outrun the bear, I only need to outrun you!”
Along similar lines, there is a humorous expression, “In the land of the blind, the one-eyed man is king.”
Both of these expressions have been on my mind lately as, to me, they both represent sort of the same thing. That is, the concept that I don’t need to be the best who ever lived at what I do. I don’t even need to be the best who is currently alive. Heck, I don’t even have to be the best I know.
Being best is nice and it’s absolutely a goal I strive toward, but all that’s really necessary in order to be successful is to be my best. If I am competent at what I do and if I always give my best and am always finding way to improve, then I’m already a winner.
Someone looking to work with a copywriter probably isn’t looking to work with the best there is. For a lot of reasons. Perhaps they can’t afford the best. Or can’t wait months for that person’s schedule to free up. Or maybe they don’t even know who the best is and have no real way of finding out.
As long as I am able to do a good job and increase sales, then I am delivering value. As long as that value is far greater than what I charge for it, then I’m giving my clients a good deal.
By the way, this same principle holds true for any profession. I don’t need the greatest dentist who ever lived, I just want someone to fix my tooth. I don’t need the engine whisperer, I just want someone who can fix my car and get it running.
It’s liberating to realize this!
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