I’ve never had the all-too-common fear of clowns. In fact, I truly don’t understand it.
Most of the people I’ve talked with about it usually aren’t afraid of Ronald McDonald. And many aren’t afraid of rodeo clowns either. (Is that clown bigotry?)
So apparently some clowns are scarier than others.
A friend recently hypothesized why rodeo clowns are less scary than some other kinds of clowns: it’s because they willingly put themselves in danger to save cowboys from really large and really angry animals.
So I guess that makes rodeo clowns sort of like the firemen of redneck entertainment.
In fact I wonder if, when presented in that way, it might not persuade some small percentage of people who might otherwise be afraid of even rodeo clowns to change their views.
This may be a highly unusual take on marketing but after all, marketing is the art of persuasion.
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